The Consumer Decision Tree
A technical model for ethical purchasing. This process ensures capital is only deployed to firms that maintain institutional independence.
The "Musk Partisan Effect" cost Tesla 67% to 83% of potential vehicle sales according to Yale economists.
Stock price collapse following DEI rollbacks and the subsequent foot traffic migration to competitors.
The competitive market gain for retailers that refused to yield on rights and inclusion commitments.
The Priority Registry
Verified List of Entities Yielding to Transactional Influence.
| Target Brand | Yield Action | Best Alternative | Impact Score |
|---|---|---|---|
| Tesla | CEO involvement in DOGE/administration alienating core demo. | Rivian / BMW / Ford | HIGH |
| Paramount (CBS) | $16M lawsuit settlement for 60 Minutes case to smooth merger. | PBS / Independent Media | High |
| Disney (ABC) | Suspended Kimmel following FCC Chair threats to protect licensing. | HBO / Criterion | High |
| Target | DEI rollbacks and cooperation with ICE logistics operations. | Costco | High |
| Spotify | Monetizing ICE recruitment ads for regulatory favor. | Tidal / Bandcamp | High |
| Amazon | $1M+ inaugural support and cloud infrastructure reciprocity. | Etsy / Local Independent | Resistant |
| Paul Weiss | Yielded $40M+ in mandated pro bono work under shakedown. | Perkins Coie | Medium |
| Home Depot | Founder-led partisan funding and inclusive policy rollbacks. | Ace Hardware | High |
| Citizens Bank | Financing lines for private immigrant detention operators. | Local Credit Unions | High |
| FedEx | Continued multi-year logistics contracts for ICE enforcement. | USPS | Medium |
Verified Research Sources
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1. The "Musk Partisan Effect" & Tesla Sales Gap
Yale Study (Gillingham et al., 2025): Analysis of 1M+ sales deficit due to brand damage. NBER Working Paper w34413
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2. Target vs. Costco Foot Traffic Divergence (2025)
Placer.ai Retail Report (2025): Verifying the 9% foot traffic loss following policy rollbacks. Placer.ai Analysis
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3. Paul Weiss / Big Law Pro Bono "Shakedown"
White House Presidential Action (March 2025): Official EO regarding "Remedial Action" by Paul Weiss. Whitehouse.gov Archives
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4. Paramount Global Merger Reciprocity
FCC Public Record (Aug 2025): Oversight of $16M settlement with President linked to merger approval. FCC.gov Public Record
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5. Disney (ABC) Kimmel Suspension Analysis
NOTUS Media Report (Sept 2025): Investigation into ABC caving to FCC Chair threats. NOTUS News Investigation
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6. UAE UAE/Crypto World Liberty Investment
Guardian Report (Feb 2026): Documentation of UAEroyal $500M stake in Trump family firm. The Guardian: Corruption Report
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7. Amazon Inaugural Funding Data
Associated Press (Dec 2024): Reporting on Bezos/Amazon $1M inaugural investment. AP News Report